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While an Alexa Rank was once a valuable asset for a website when pitching space to advertisers, the notion has somewhat gone to the wayside. Especially given that Amazon is very well known for another Alexa; their ubiquitous voice control system that graces the homes of millions. In keeping up with the times, Alexa now offers a full suite of digital marketing tools for a paid subscription, including; SEO Audits, analytics, PPC & keyword tools, and more. This software is very similar to (and no doubt in attempts to compete with) Google Analytics.
Is Alexa Rank something that you should still be concerned with for your SEO pursuits? There are several reasons that this dated early-new-millennium notion of being able to rank every website is quite irrelevant in the current state of digital marketing.